Categories
News Technology

All You Need to Know About Ethernet vs WiFi

Photo by Sigmund on Unsplash

Ethernet and Wi Fi are two different technologies that you can use to connect your devices to the internet. They have many similarities and differences, so it is important to understand the basics of these two types of connections. When getting Internet access, some people say that Ethernet is better. It’s because it has a higher bandwidth capacity, while others say that Wi Fi is more convenient to use.

It’s not as simple as measuring the speeds with two distinct settings to compare an Ethernet connection to Wi Fi. There are additional benefits and downsides to using Ethernet cable rather than a wireless connection. Thus, let’s dive into what these two options are. We will tackle how they work together for your home or office network needs. This is so you can make an informed decision about which one might be best for your situation.

What is Ethernet?

Ethernet is a networking technology that links wired local area networks (LANs). It allows devices to interact with one another via a protocol or common network language. A local area network (LAN) is a network of computers and other electronic devices that spans a limited region in your workplace, home, room, or building.

Compared to a local area network (LAN), a wide area network (WAN) spans a considerably greater geographical region. Furthermore, Ethernet is a protocol that governs how data is transferred over a local area network.

It also specifies how network devices send and structure data packets so that they may be received, processed, and recognized by other network devices in the same area network segment.

Ethernet cables are commonly used to connect devices to a local network in order to provide an internet connection. They connect to an Ethernet port on a number of different devices. The most common usage of an Ethernet cable is to connect a WiFi router or modem to an internet entry port or a phone line.

what is ethernet - vs wifi - Streamtech Fiber Internet
Photo by Jordan Harrison on Unsplash

You can also check out these related articles:

What is Wi Fi?

Wi Fi is a technology that allows electronic devices to communicate wirelessly. This is over a shared radio channel in a chiefly outdoor environment. A WiFi-enabled device such as a smartphone, tablet, and laptop, among others, can then access the Internet via an Access Point which may be wired or wireless.

The best way to imagine this is that all the wireless-enabled devices are communicating with each other but they do not necessarily have to talk to a router or an Access Point (AP). They can simply communicate within proximity of one another.

A WiFi-capable device will be able to communicate directly with the AP; however, it is also possible for your device to connect via another WiFi-enabled device which in turn connects to the AP. If this happens, you may get slower speeds through what is known as a mesh network.

What is wifi - vs ethernet - Streamtech Fiber Internet
Photo by Bernard Hermant on Unsplash

Difference between Wi Fi and Ethernet

There are several things to consider when weighing the advantages of one form of connection against another.

Speed

When it comes to speed, one choice isn’t necessarily better than the other. Many individuals will tell you that ethernet is quicker; however, they are confusing the connection’s peak speed for the connection’s real speed. Not only does your type of connection affect the speed of your internet, but also what speed you are paying your ISP for. Also, learn what to do if your Ethernet doesn’t have a valid IP address.

If your equipment isn’t capable of supporting the data speed you’re obtaining, it can restrict your speed. However, if both types of connections can handle the speed you’re getting, none is better than the other.

Subscribe to Streamtech Fiber Internet

Reliability

Wi Fi is less dependable than Ethernet. Ethernet connection is simply better due to the nature of how data are transmitted across each of these connection types. Wi Fi uses radio waves to transfer data, which is why it is wireless. However, radio waves may be prone to interference in a variety of ways, and there are few methods to protect yourself from this. As a result, Wi Fi is more prone to data loss, latency, and connection problems.

A wired connection may be secured, and it is frequently done so that data are not tampered with and is therefore unlikely to be interrupted or disturbed. This has the extra benefit of providing each device with its own connection, ensuring that bandwidth is not shared between them.

Latency

One major concern with Wi-Fi is that it can be affected by so many variables that it can be difficult to get an optimal connection going. If anything is having an effect on your Wi-Fi connection, then you will likely see lots of problems occurring like slow speeds, input-lag or connection issues with gaming, buffering when streaming movies, the list goes on.

Ethernet doesn’t have this issue. As long as the cable you are using isn’t too long and nothing is damaged, your connection will be consistent and should match the speed provided by your ISP as long as you are using the right kind of cable.

Interferences

Damage to the equipment or the cable itself is the only thing that can disrupt a wired Ethernet connection. Otherwise, data may and will be sent without interruption, with little latency, and without the risk of data loss.

Wi-Fi, on the other hand, is susceptible to interference from a wide range of sources. Microwaves, Bluetooth transmitters, walls, elevation, and just about everything else you can think of can disrupt your wireless connection, resulting in service interruptions and data loss.

Security

Ethernet is once again superior to Wi-Fi in this situation. Wi-Fi offers unprecedented convenience by broadcasting your signal for any device to connect to. This is especially beneficial for keeping your network area clean, but it also allows unauthorized devices to connect and interact with your network, sometimes with bad intent.

Performance and Stability

Ethernet wins when it comes down to performance and stability thanks to its direct-wired connection which provides faster speeds, more bandwidth, and lower latency than both 2.4GHz and 5GHz frequencies used by WiFi connections. Generally speaking, you’ll be able to achieve faster speeds on a wired connection than on WiFi.

However, WiFi is better in terms of flexibility and convenience as it does not require additional wiring or power outlets. Typically the best option is to use both technologies together which can be done by using one of many connectivity types available such as:

1. Wirelessly connect your computer to your local area network via an access point with LAN capabilities.

2. Connect an Ethernet switch into your router/modem with the help of a LAN port adapter. Then connect all devices that need good quality internet connections directly into the switch instead of the router/modem. This allows each device on the network to pick up its own IP address via Dynamic Host Configuration Protocol (DHCP) instead of sharing its IP address with all other devices on the network.

3. Use WiFi to connect your modem/router which in turn provides an Ethernet connection back to your local area network (LAN).

Can I convert my WiFi device into a LAN device?

This is possible by using either a wireless router or an Ethernet switch depending on what you wish to achieve. This would be done by connecting the device via a cable such as a crossover cable from one port on the switch or router to its corresponding port on your computer, laptop, and tablet. The result is that your computer will provide DHCP so you can take advantage of faster speeds when connected through Ethernet. However, it will also not affect any existing WiFi connections you have established in your home if they are within range.

Conversion - ethernet vs wifi - Streamtech Fiber Internet
Photo by Jan Antonin Kolar on Unsplash

Is Ethernet better than WiFi?

Ethernet cables were invented in the early 1970s. The Ethernet cable is not very complicated, as it is essentially comprised of two copper wires inside an insulator (the plastic sheath) and a shield to reduce interference. Numbers-wise, Ethernet is able to carry 1-2Gbps bandwidth, which is 10 times faster than WiFi, efficiently over 100m range between devices through one wire.

To put this in perspective, let us say your phone charger is able to push 1A of current – that means in one hour it will be able to fully charge your phone battery which is about 3000mAh. This means in one hour, you can get a full charge for three phones. With the Internet, an Ethernet cable can carry a couple hundred of these phone chargers worth of data through the same wire without any significant loss of speed.

Wireless devices on the other hand have been developed much more recently, and wireless frequencies have been reserved by nation-states to ensure national security from enemy attacks. The frequencies that are available for use are often mutually exclusive, meaning that you are not able to use WiFi and Bluetooth at the same time since they both will be interfering which one another. WiFi operates on two distinct bands: 2.4Ghz and 5Ghz, with the latter being much faster but also much more unable to penetrate through obstructions.

Is Ethernet better than WiFi for online gaming?

When it comes to “wired versus wireless,” Ethernet wins hands down. For a serious gamer, there’s no comparison. The problems with wireless include interference; the number of WiFi channels available in any given geographical location is small, and these can be easily jammed by other network devices located nearby.

Wired connections ensure your game packets get priority over all others for both upstream and downstream traffic on your home network so you can play uninterrupted.

You will need a good internet connection with a speed of about 20mbps or more to enjoy a wired connection since the ethernet does not have any way of compressing the data from your internet.

Wired connection guarantees uninterrupted gameplay, faster speeds, and less interference as opposed to wireless connections

Which is faster: Ethernet vs Wi Fi?

If you want a fast connection, make sure as many of your gadgets as possible are connected to Ethernet. This is due to the fact that an Ethernet connection is almost always quicker than a Wi-Fi connection from the same router.

True, radio waves travel at incredible speeds. An Ethernet cable, on the other hand, allows your devices to send and receive data instantly. This is especially true if your connection is fiber optic.

This also implies that it makes no difference how close or far you are to your router. As long as your Ethernet cable reaches, there will be minimal to no speed degradation

A quick speed test utilizing both Wi-Fi and Ethernet connections may be used to compare Wi-Fi and Ethernet speeds.

Which connection should you choose?

When deciding between WiFi and Ethernet, you must first determine how fast your internet is. Either one is as excellent as the other up to a specific speed threshold. If your internet speed is less than 1 Gbps, you’ll have to consider additional criteria to determine your best option.

A wired Ethernet connection is more solid and dependable than a Wi-Fi connection. However, Wi-Fi is incredibly handy, especially for mobile devices such as phones, tablets, and laptops.

You must determine if performance or convenience is more important to you. Ethernet is the way to go if you’re more concerned about dependability and security. If you want to roam around your house with your device and don’t mind latency, Wi-Fi is the way to go.

Get the Best Fiber Internet from Streamtech

Streamtech Fiber Internet

Whether you choose Ethernet or WiFi, the Internet Service Provider you pick is certainly important. It is a huge factor in your decision pertaining to the connectivity of your house or business.

Great news! Streamtech, one of the Philippines’ newest ISPs, offers fast, dependable, and unlimited internet services. And the amazing thing is that these are affordable and ideal for your internet requirements.

We all deserve unlimited internet plans that are also reasonable and may include additional high-quality items and services.

Moreover, if you want to level up the quality of your home entertainment, Streamtech has something for your. Its fiber internet package with a cable TV bundle is the perfect fit. With Streamtech’s digital cable, delivered by Planet Cable, you can now view your favorite TV series and movies.

By connecting your house or office to premium fiber internet, you can push yourself to new heights. Also, only high-quality items and services are available at Streamtech.

Subscribe to Streamtech now and enjoy an upgraded internet experience and enhanced connectivity! Visit its Official FB Page for more details.

Categories
Business News

Useful Marketing Strategies for Online Business

Photo by Myriam Jessier on Unsplash

Written by: Maine Dela Cruz

In this day and age, online businesses without active online marketing strategies are setting themselves up for failure.

Now for the tricky part: online marketing may be intimidating and confusing. Even the most determined entrepreneurs may be discouraged from ever executing an online marketing strategy for their business.

The truth is it’s not difficult to come up with a list of online marketing strategies. You may be familiar with the fundamentals, such as websites, social media, SEO, and email marketing. But executing them is another thing. What are the most effective marketing strategies apart from the basics of having fast internet?

Before we explore the types of marketing strategies, let us explore the advantages of online marketing.

Benefits of Online Marketing

Benefits of Online Marketing Strategies - Streamtech Fiber Internet
Photo by Firmbee.com on Unsplash

If you want to connect with your audience, there’s no better place to do it than on the internet, no matter what form of digital marketing you use.

With that, let us explore the benefits of online marketing to your business:

Low cost

Among the most significant financial investments that organizations must be willing to make are marketing and advertising costs. It may be easy for large companies to spend millions on marketing and advertising, but for smaller firms, it may be a nightmare. Digital marketing is a more cost-effective alternative to traditional marketing. They have the same impact but at a fraction of the expense.

Send transactional or direct emails to thousands of consumers on your list for a low cost by signing up with an email marketing service.

You can also check out these recent articles:

Ease of gauging results

Compared to traditional marketing, a digital campaign’s success or failure may be simply determined. When you run a digital campaign, you can see the results practically instantly.

With email marketing software, you are able to track the performance of your emails. Google Analytics is a powerful tool for assessing the success of a website or blog’s specific aims. This tool allows users to track the effectiveness of their Google AdWords campaigns, including how many people have seen their advertisements and their conversion rates.

Flexibility

Understanding the effectiveness of advertising allows you to make better business decisions. A well-performing ad campaign may easily be reinvested with a single click. Ads that aren’t performing as intended, though, can be modified or even halted.

In conventional marketing, there is a lot of paperwork to sign, and the agreements are usually long-term or medium-term in nature. Because of this, subscribers will have to wait until the agreed-upon time period expires, even if a campaign is not doing as well as planned for.

Subscribe-to-Streamtech-Fiber-Internet-4

Brand development

Organizations may utilize their digital channels for brand awareness. One way a firm may create its brand is by having a well-designed website, a blog with quality and informative posts, and an engaging social media channel.

Global reach

It’s been said that the world is now a global village. Digitization has made this feasible. As a result of digital marketing, ad campaigns may be seen from anywhere in the globe. Starting up is a unique chance to reach a worldwide audience, because of the massive exposure offered. Many start-ups have been extremely successful in a short period of time because of the potential offered by the global nature of digital marketing.

Huge return

Nothing is more important to a company than the return on its investment. Digital marketing delivers a high return on investment for modest sums of money invested. When compared to traditional marketing approaches, email marketing or conducting advertising campaigns on social media sites are very inexpensive.

Now that you know about the advantages of online marketing, it’s time to know which online marketing strategies work best for your business.

Best Online Marketing Strategies for Your Business

best online marketing strategies - Streamtech Fiber Internet-min
Photo by Freepik

Did you know that there were 86,726 business names registered for online businesses between April and December last year? And the list goes on and on. With the surge of businesses online and the number of internet users, you need marketing strategies to stand out. But don’t worry, we got your back!

Here are the best marketing strategies for your online business:

Social media marketing

soc med - online marketing strategies - Streamtech Fiber Internet
Photo by Agefis on Unsplash

Making your company’s existence known on social media platforms is one of the must-haves online marketing strategies, especially here in the Philippines. As of January 2021, the country ranked first in the world for the number of hours spent on social media, marking the 6th consecutive year that the country has topped the charts.

Indeed, there are a number of great social media sites that you can use to advertise your business. Here in the Philippines, Facebook remains to be the top social media platform used. Other sites include Instagram, Twitter, YouTube, and Tiktok.

The first step in establishing your social media presence is creating a business or a company page. From here, you can leverage your page by engaging with your customers through your social media posts, offering them useful information about your brand, and creating connections that drive them to purchase. On social media, you may share user-generated content, take a look at your audience demographics, review your page performance and continuously improve your content according to your user analytics.

Content marketing

content online marketing strategies - Streamtech Fiber Internet
Photo by Jackson Schaal on Unsplash

Almost everything you see online is content – videos or press releases or blog posts or infographics.

Content marketing is currently one of the most popular marketing techniques. Through content marketing, you can educate your customers about your product or service. Why would someone pay you for anything if they have no idea what they are getting? This is the void that the content fills.

Content marketing also allows you or your company to become a thought leader in your field. Being a thought leader increases brand visibility and may open numerous doors in your industry.

One type of content marketing is guest posting. As a content marketing strategy, guest posting entails writing for another person’s website, blog, or publication instead of your own. The guest post normally includes a link to your own website somewhere in the content, as well as a small recognition at the end of the article to show your appreciation.

Content is a fantastic way to “warm-up” leads, however. When someone visits your website for the first time, they may not be ready to buy. However, your blog posts may be used to develop relationships with your audience. A potential consumer will get more familiar with your brand the more information they see. In the end, that familiarity may payout in the form of profit.

Website design

web-design-online-marketing-strategies-Streamtech-Fiber-Internet
Photo by Igor Miske on Unsplash

Your website design is an important element for brand awareness. Did you know that it has an impact on the amount of time and attention your audience spends on your site? It doesn’t matter how much time you spend on a digital marketing plan if your website isn’t attractive and easy to use. To develop a website that is current, attention-grabbing, and mobile-friendly, you need to hire a designer.

Take some time to evaluate your website before launching any advertising and make sure that the structure of the site is arranged in a hierarchical manner. For both visitors and search engines, easy navigation of a website helps them discover the content they are seeking. Generally speaking, any page on your site should be reachable from the homepage in three clicks or fewer.

Search engine optimization (SEO)

SEO-online-marketing-strategies-Streamtech-Fiber-Internet
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

Search engine optimization (SEO) refers to enhancing a website’s content and HTML components to drive website traffic. When you create content for your website, you want it to have the highest chance of ranking in search engines.

Keyword research is an essential component of every SEO effort. Before you begin optimizing your site, you must first identify the keywords that your target audience is most interested in.

Add SEO tools like Plug In SEO or SEO Manager so you can frequently evaluate the quality of your online store’s search engine optimization. These tools won’t tell you how well your work is performing, but they will let you know if you’ve made any mistakes in your search engine optimization strategies. As an example, many drop shippers make the SEO error of adding product text from manufacturers to their website. Duplicate material might lead to a Google penalty. It is possible that you may be penalized by search engines, which will reduce your website’s traffic. To guarantee that your website is constantly optimized appropriately, you may use these tools to perform quick check-ups.

Email marketing

Email-online-marketing-strategies-Streamtech-Fiber-Internet
Photo by Brett Jordan on Unsplash

When communicating with existing and future clients, email marketing is one of the most effective online marketing strategies.

However, just sending out emails isn’t good enough. If you want to customize your efforts, you’ll want to create an email list that responds to the individual’s demands. Take a careful look at your consumers’ purchase behaviors and utilize that knowledge to create your plan. In addition, you may segment your email lists and customize emails based on a user’s behavior on your site.

For instance, you can follow up your email list that has downloaded a guide on SEO by providing them with extra resources and helpful information.

Giveaways

Giveaways-online-marketing-strategies-Streamtech-Fiber-Internet
Photo by Freepik

Contests and giveaways are extremely popular with the public. It provides them an opportunity to win or avail of free products or services. When you hold online contests, you’ll notice a spike in sales and following.

Giveaways and contests may not be part of your marketing plan on a daily basis, but they should be included. Your brand might benefit from hosting giveaways or competitions every year, even if they are small. You can use platforms like Rafflecopter and Gleam, which allow people to sign up for your contest by sharing it on social media and following you.

Take note, however, that it’s not enough to host a giveaway to have a big impact. No followers yet? How will you persuade people to enter your giveaway?

Moreover, offering a runner-up reward is a great little technique that works extremely nicely. We are all aware that the award winner receives all of the attention. This can make the so-called losers feel bad. You may also use evaluation to discover whether or not your offer brings in qualified traffic that converts, or whether it brings in cheap visitors that want freebies.

Paid advertising

paid-ads-online-marketing-strategies-Streamtech
Photo by Pickawood on Unsplash

In marketing, you sometimes have to shell out to get leads.

Paid advertising is when you pay a third party to promote on their ad space. Some of the most well-known include Google Adwords and Facebook’s advertising platform, but there are many others to try.

Most marketing methods require time before they begin to generate a profit, but the beauty of paid advertising is that it may give an immediate return.

One of the most common forms of advertising is pay-per-click (PPC). Marketers use PPC to compete for placement in a search engine’s sponsored links for certain keywords and phrases. When visitors input a term into the search field, your ad will display above organic search results if your bid is among the highest for that phrase.

One of the advantages of using PPC as an Internet marketing approach is that your advertisements may start bringing relevant, qualified traffic to your site as soon as they are clicked to go live.

Influencer marketing

influencer-online-marketing-strategies-Streamtech-Fiber-Internet
Photo by Mateus Campos Felipe on Unsplash

You buy items suggested by friends because your friends have established a degree of trust with you. You have faith in them because they are your pals. Influencer marketing is the same thing.

You may use influencer marketing to engage with high-profile people online and ask them to share information about your items with their following. In other words, influencer marketing helps you to cultivate relationships that might lead to the acquisition of loyal consumers.

This technique is especially effective if you have a limited audience and want to make a huge impression. When selecting an influencer, keep in mind that they must have a proven audience, exhibit your items properly, and positively represent your company. It’s not as simple as picking a random attractive individual with a large number of followers. Investigate the data further.

Power Your Online Business with Streamtech Internet

Streamtech-Fiber-Internet-2

While a solid online marketing strategy drives valuable results for your business, your marketing efforts will also need a fast and dependable fiber internet connection for your online business to take off. Streamtech Fiber Internet is the Philippines’ newest telecom player, offering users dedicated internet access, leased lines, and Wi-Fi services. This is relevant to its franchise areas powered by their own fiber-optic backbone link. ​

Streamtech provides affordable internet services, allowing your small company to take advantage of its limitless connection. You may get an internet connection with a speed of up to 25 Mbps for as little as Php 1,499 per month. That is the highest internet speed ever given in a home setting!

What are you waiting for? Subscribe now to the best fiber internet provider in the Philippines!

To learn more about their products and services, visit its official Facebook page.