Day: November 9, 2021

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Business News

Top 10 Digital Marketing Agencies in the Philippines

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Written by: Maine Dela Cruz

Over 81 percent of buyers now perform pre-purchase research online, making it critical for businesses to have a strong online presence and nurture clients throughout the whole customer journey. Businesses may benefit from the services of a digital marketing agency. In fact, it can be sustained later through continuous digital efforts. Of course, this will only be possible if they are also subscribed to a reliable internet provider in the Philippines.

Indeed, small and medium-sized enterprises (SMEs) are continually striving to keep pace with larger corporations as technology continues to evolve and improve.  In order to gain and extend their market share, businesses are wisely making use of the potential of digital marketing. Because of this, digital marketing agencies in the Philippines are a massive hit. And this is especially because they assist enterprises and corporations develop and implementing a successful marketing strategy.

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But what exactly is “digital marketing” and how does it work?

What is Digital Marketing?

There are several aspects to digital marketing that try to approach customers online and create connections in order to encourage them to make a purchase or make further purchases in the future.

Digital marketing companies offer a plethora of digital solutions such as content marketing, video marketing, app marketing, search engine optimization (SEO), online advertising, social media marketing (SMM), email marketing.

Some agencies even go as far as web development, custom software development, and unified communications consulting.

Digital marketing efforts have a huge impact on the bottom line. Compared to companies that don’t publish at all, blogs can generate 67% more leads. Compared to typical outbound tactics, SEO has a conversion rate of 14.6 percent, which is much greater than the 1.7 percent conversion rate.

Indeed, a digital marketing agency can achieve marketing and sales goals by using a wide range of methods, strategies, and online technologies. On the contrary, this might make it difficult to develop and implement an effective digital strategy for most solopreneurs and smaller marketing groups.

What Does a Digital Marketing Company Do?

Because of their competence in internet marketing, companies seek digital marketing services. Digital marketing agencies are well-versed in the most recent trends, best practices, and cutting-edge technologies and techniques.

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Photo by Diggity Marketing on Unsplash

When dealing with digital marketing companies, you may expect the following things:

1. Grow organic traffic to your website

Indeed, increasing the number of organic visitors to a company website is the ultimate objective of every campaign. In fact, the ins and outs of inbound marketing, customer journeys, and search engine search algorithms are all familiar territory for marketing experts at digital marketing companies. Certainly, having a digital marketing agency on your side will result in an increase in organic traffic (traffic from individuals who reach your website via a search engine search). If you also have a good website, you will get more leads for less money. These leads will also be of a higher quality, which will improve the likelihood that they will purchase your product or service in the future.

2. Generate sales-ready leads

They will know your business and your marketing goals and objectives. Additionally, they will know your sales funnel as well as your ideal target audience when you work with digital marketing organizations. Many inbound marketing methods, such as social media marketing, site design, and search engine optimization (SEO), will also be familiar to them.

Indeed, different inbound marketing methods are more effective at different points in your sales funnel. And these depend on where leads are in the funnel. Each lead in your sales funnel will receive the correct message, at the right time, from a digital marketing firm. They’ll assist you to move leads from the top of your sales funnel down to the bottom.

3. Expand your brand reach

Customers are looking for your products and services on the internet. Everyone in the digital marketing industry is aware of this. As specialists in online brand promotion and client connection building, digital marketing organizations are well-versed in expanding your business’s online presence. From keyword research and customer persona creation done by a digital marketing agency, your website will rise in search engine rankings. A digital marketing firm can help you get more exposure for your company on numerous social media platforms if you hire them to handle your social media marketing.

4. Improve your marketing from top to bottom

Digital marketing agencies should feel like an extension of your own marketing department. They will fill up the gaps in your team’s digital marketing expertise and time.

With their help, your present digital marketing efforts may be improved. If you have a tiny marketing staff, it’s likely that you won’t be able to effectively implement your distinctive digital marketing strategy. Web design, SEO, public relations, email marketing, and social media marketing are just a few examples of what you’ll need. In some of these areas, you may lack the necessary skills.

10 Best Digital Marketing Agencies in the Philippines

Looking for the best digital marketing agencies in the country? Here is a list of Philippine digital marketing agencies that specialize in SEO, pay-per-click, social media marketing (SSM), brand management, email marketing, and app marketing. Find a company that can help you achieve digital goals based on your budget by looking through the list:

1. ESTRAT 360

ESTRAT 360 is a Cebu, Philippines-based digital marketing agency. Their team believes that they can design a comprehensive, practical, and actionable strategy to reach your objectives and KPIs with the correct insights and proactive digital listening from the client’s expert opinions.

They provide their clients 360-degree online marketing support, including digital strategic and tactical guidance and support as well as buyer persona mapping and content marketing as well as email marketing, and pay-per-click marketing.

2. NGP Integrated Marketing Communications

Based in Pasig, Philippines, NGP Integrated Marketing Communications is a public relations and digital marketing company. They believe in the power of collaborative storytelling. By working together with the client, they come up with the ideal strategy and essential messaging for the brand’s future.

Their solutions include media engagement which encompasses media training and media monitoring; direct marketing and traditional marketing; crisis management; blogger relations; internet marketing which includes web analytics, mobile strategy and campaign, lead acquisition, SEO; and SMM.

3. Gohan Concepts

Based in Bonifacio Global City, Metro Manila, Gohan is focused on innovating and staying on top of the current trends, transforming brands from old to new. To solve complex challenges, they bring a wide range of ideas and approaches from a wide range of backgrounds.

A wide range of services is available to help you with everything from strategy and branding to marketing and development. Among them are user-profiles and journeys, brand attributes, competitive analysis, brand guidelines, art and illustration, and more.

4. Spiralytics, Inc.

A data-driven digital marketing tool focusing on SEO, pay-per-click, Social Media, and Content Marketing.  Their analytics measurement and optimization platform are key. They optimize AdWords, Facebook, Remarketing, LinkedIn, social media advertising, and other internet advertising platforms.

Their SEO staff is powerful, and their online PR team does outreach to gain links from high authority sites. Solid Content marketing earns links to their SEO. They create material that sells. With Content Marketing, you can automatically bring targeted prospects into your CRM before they ever evaluate your products and services.

They also use social media to promote blog posts and manage native content engagement.

5. Wazile Inc.

Wazile helps its clients target their consumers one at a time online with well-thought-out strategies and concepts. Even if the customer is more accustomed to the old-fashioned method, they help guide them through the online transition.

Because they recognize there is no one right solution, they concentrate on brainstorming, implementing, assessing, and making course corrections as part of their approach. Since its inception in 2005, they have shifted their focus from computer hardware and software to web development and graphics.

Services include SEO, SMM, Facebook Ads, Facebook Marketing, SEM, PPC campaigns, content marketing, Instagram Ads, and Instagram Marketing, to name just a few of the many options available to clients today.

6. ExaWeb Corporation

ExaWeb is a full-service SEO digital agency. They assist businesses in enhancing their bottom lines by increasing their website’s visibility online.

Small and medium-sized businesses (SMEs) and major corporations alike benefit from the expertise of their staff when it comes to digital marketing techniques. They have a proven track record of enhancing search engine results for both small and large companies.

A wide range of companies, from global giants to local startups, have turned to them for help with search engine optimization tactics.

7. M2 Social

Unlike other digital marketing agencies, M2 Social focuses on social media management.

M2 Social recognizes the value of data that may help you connect with your target audience. Their goal is to enhance both messaging and the overall presentation of what is being delivered through social media.

A wide range of industries have benefitted from M2 Social’s services, including Food and Consumer Products; Lifestyle and Retail; Real Estate; Financial Services; Government and Non-Profit; and more. In fact, they are proud of the team they have developed into and the teams they work closely with, and they strive to transform the online world one community at a time by bringing people together in new ways.

Influencer Marketing, Web Content Marketing, Community Marketing, Content Creation, and Video Marketing are just a few of the services they provide.

8. Pronto Marketing

Pronto, which has an office in Pasig City, helps you stand out from the competition and succeed online. They develop, manage, and market your website using ready-to-use SEO and internet advertising strategies. They make the whole process of building, maintaining, advertising, and upgrading a professional-looking WordPress website a breeze for busy professionals.

The reason for this is that they handle all aspects of their services in-house—from design/development/maintenance/support to SEO/Google ads—which means that their services are not only efficient but affordable.

9. Digital Marketing Philippines

When Digital Marketing Philippines was founded in 2013, its clients were given the best Omni-channel marketing tactics. This digital marketing company is located in Imus, Cavite.

For both local and international clients, the DMP team provides digital marketing services. This includes clients from Europe, the Middle East, North America, and more.

Additionally, they offer SEO, pay-per-click, SMM (Search Engine Marketing), and more.

10. S & Y Marketing

S & Y Digital Marketing works with local and international businesses to assist them to rise to the top of the digital world.

They work together with clients to provide a customized solution that maximizes their budget’s ROI. In fact, S & Y Digital Marketing provides a wide range of services, including website design, implementation, and maintenance; social media marketing; search engine optimization; pay-per-click; email marketing; and more.

Should You Get A Digital Marketing Agency for Your Business?

It’s critical to evaluate your company’s requirements before bringing on a digital marketing firm. Let them know if they can assist you with improving your website’s content, optimizing its SEO, or rethinking its user experience. Also, it is next important to assess your own company’s marketing talents and qualities to see if an agency is a good fit for you. Do you currently have a marketing staff in-house that may use some assistance, or do you outsource all of your marketing?

Certainly, these questions will help you choose whether or not an agency is the best option for you. As a result, you’ll know exactly what type of digital marketing services your company requires.

Back Your Digital Marketing Efforts With Streamtech Internet!

Streamtech Fiber Internet

Whether you’re consulting the services of a digital marketing agency or starting a digital marketing agency yourself, you will need an internet provider in the Philippines.

Streamtech Fiber Internet, the newest internet provider in the Philippines, has got your back! Certainly, it provides the ultimate fiber home internet connection at a reasonable price. For as low as P1,499/month, you can research, plan, and strategize your digital efforts with a fiber home internet speed of up to 25Mbps.

You can also experience maximum entertainment with plans bundled with a cable TV service.

What are you waiting for? Subscribe now to the best fiber internet provider in the Philippines. And enjoy fast, secure, and reliable fiber home internet access.

Contact us today. You may also visit our Official FB Page for more details.

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News

What is the Axie Infinity Update Today?

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Written by: Mitch De Guzman

Axie Infinity has some exciting news for all of the players out there. For months, the developers have been working tirelessly to make numerous changes to the game. But before we discuss the recent changes, let’s start first with the good news! 

Axie Infinity is now the most profitable application in the entire crypto industry. Since its inception in May, it has grown tremendously from 38,000 players to over 2 million daily active users. And it continues to grow. Indeed, it is the biggest NFT game in the market.

Here’s a sneak peek at what’s been going on in Axie Infinity. You can now sell your axies. Previously, you could only trade them with other axies, but this is no longer the case. Axies can also resurrect after some time. As a result, even if they die in combat, you will not lose them. There is also a slew of new features, both big and small, on the way. So, if you want to take advantage of all of these new features, you should make sure you have unlimited internet access.

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AXIE INFINITY SERVERS

Because of the recent surge in new players, Axie Infinity servers have experienced overload or even downtime. Hence, the engineers have been performing regular server maintenance. 

In addition, they have hired community members to lead their support system and have added more people to scale up their servers. They are also seriously considering upgrading their mainframes to accommodate a growing player base.

Having unlimited internet from a reputable internet service provider in the Philippines is also essential for Filipinos playing this game.

REDESIGNING THE BATTLE SYSTEM

Battles V2, also known as Origin, is an upcoming battle system that will bring a completely new gameplay experience to the Axie Infinity community. It will be significantly faster and more dynamic. Additionally, players can try out a free version of the game before fully immersing themselves in it and spending real money.

This new competition system, however, has yet to be released by the game creators. They’re still putting together an internal Origin test. If it passes this round of internal testing, the game designers will then launch the trial version to a small group of veteran battlers.

The following is a preview of the new battle system:

Adventure Mode

The team puts considerable thought and effort into this mode. Developers are making the different chapter bosses exceptional and rewarding by modifying the season structure and continuously expanding it through future patches.

PVE and Deck Building

Origin’s engineers and game designers are also working on the PVP system. Additionally, they are also enhancing the stats for body parts and abilities for the cards. They want to add new mechanics and retain the spirit or concepts of their old versions. Axie Infinity is also considering expanding the team and deck-building customization. 

In the meantime, they are concentrating on balancing the cards, improving art and animations, and simplifying the user interface. They have already completed 70% of the new card art, but the enhancements still need a lot of work before actual testing.

LAND: THE NEW GAME MODE

In the Axie homeland, Lunacia is the partitioned tokenized land that serves as the home and base of operations for many Axies. You can upgrade these plots by collecting various assets and crafting ingredients while playing the game.

The new model is still under development. Once this mode is complete, players can establish a base by gathering materials and constructing structures and decorative elements such as trees and fences. Then, they will fight for control of neutral territory and create custom experiences on top of their land plots later on.

So far, the developers have completed the following tasks:

  • increased size of plots for more functionality
  • determined the inventory management rules and requirements
  • defined the various map and camera views
  • built structures and tech trees
  • stipulated the benefits and bonuses of different land types.
  • begun the research and experiments on upgrade resource requirements

RONIN

Ronin Wallet is an Ethereum-link sidechain created by the Axie Infinity developer Sky Mavis. It is the scaling solution for NFT games. Currently, it has deposited assets of over $5 billion and over 2 million downloads. 

Ronin Dex will allow Axie players and investors to trade SLP, AXS, and WETH directly, saving them gas fees associated with other crypto wallets and exchanges. However, Ronin has yet to be released. While a date has already been set, the developers are still mum about it. In the meantime, players and investors can purchase AXS and SLP on Ronin using a card via Ramp Network.

EARNING SLP WITH MMR 800

However, as the good news continues to pour in, some players are pretty disappointed with the new matchmaking ranking update. Gamers with less than 800 MMR can no longer obtain Smooth Love Potion and Small Love Potions (SLP rewards) from adventure, arena, or daily quests.

Previously, upon game completion, all players received a guaranteed 75 SLP per day (50 SLP from adventures and 25 SLP from daily quests). That is no longer the case. Sky Mavis, Axie’s game founder, said this new measure would prevent players from abusing the MMR system to score easy wins.

Furthermore, they want to ensure that players enter the arena to compete, not just to earn rewards. The new system also intends to limit SLP rewards to those who devote more time to the game.

Consequently, the game server will no longer save match records. It will only be accessible via the player’s device.

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Photo by Pinoy Tech Saga

IMPROVED BREEDING TECHNIQUES AND FRIENDLY DUELS

The upgraded breeding methods and Axie level reset announced by Axie Infinity on the first week of October should now take effect. It means that Axies will reset to the first level whenever they change owners. 

Furthermore, the friendly competition is back in the game. You can now challenge any trainer on your friends’ list to a cordial fight.

WHAT THE NEW UPDATE BRINGS

More Competitive Approach

The game’s developers stated that the objective of this update is to eliminate bots, which steal SLP and reduce its value for genuine, hardworking players. They also want to encourage players to learn how to be more competitive in the arena. Lastly, they want scholarships to be more focused on teaching and educating.

More Balance

The new system will be very beneficial to the game in the long run. New features such as crafting, burning, and dex will create balance in the economy.

More Rewards for Skilled Players

The game developers recognize that these changes may be stressful for players with weaker teams, especially the elderly and disabled. But they reiterated that Axie is a game that should reward players with high skill levels.

HOW TO UPDATE AXIE INFINITY

You must update your app to enjoy the game’s improvements. To implement the changes, follow these steps.

On desktop

  1. Open Mavis Hub
  2. Log out from the Axie Infinity App
  3. Log out from Mavis Hub
  4. Then, log in again and click the update button.

On Android & IOS

  1. Log out from the Axie Infinity App.
  2. Uninstall the game.
  3. Download the Axie Infinity Latest Update.
  4. Open the file and click install.
  5. After installation, open the app to launch the game and apply the update.

PATCH 1.1.0 UPDATE DELAYED

Axie has decided to roll back the game to the previous version due to problems discovered during the patch. In the end, they determined that the problem was a performance issue that would take a significant amount of time to resolve. You can still restore the previous version anytime, even if you have already updated your game.

While the community was disappointed by the unexpected delay, the developers did not want to displease the players by delivering a shoddy product. In addition, there is some exciting news to cheer you up.

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Photo by The Lunacian on Substack

IGNITING THE PLAY TO EARN REVOLUTION

Unlike traditional gaming, where only game publishers and app stores hold power, Axie provides equal opportunity to all participants – creators and players alike. Thus, it has grown in popularity, drawing millions of players worldwide.

Axie has received $152 million in new investment to boost the play-to-earn revolution. With this additional funding, Axie will bring in incredible talent worldwide to help scale its infrastructure for future growth. Furthermore, it can assist game developers in creating NFT-enabled games and developing distribution platforms.

With the addition of institutional investors, Axie can expand its reach and strengthen its legitimacy in terms of regulatory protection. Furthermore, it will allow the community to scale and hire without depleting the AXS token reserves. 

AXIE INFINITY’S PRINCIPLES

Axie is the first game created to be owned by the community that plays it. It gives equal importance to its players by sharing its merits with them. 

When it comes to their core values, the Axie Infinity team is resolute that they will never compromise on these principles: value recognition, collaboration, and partnership even if they keep breaking new grounds. They are adamant about making their mark on gaming history.

MORE AXIE INFINITY ADVENTURES TO COME

“Relentlessness is a part of our DNA, and we will continue to push the boundaries of what’s possible,” Sky Mavis said. Thus, players can look forward to a slew of new and exciting features in the game. Undoubtedly with the new funding, they will be able to accelerate these improvements in their roadmap.

Since each Axie is a ticket to a growing collection of experiences, game creators are also looking forward to transforming Axie into an ecosystem where experiences will be built by external game studios and dedicated community developers.

By the way, the game founders are looking for builders and missionaries to assist them in ushering in a paradigm shift in game design.

INFINITY UPDATE RECAP

  • Origin is getting better by the day. It will include improved art, animations, mechanics, and the ability to try Axie for free before purchasing their team.
  • The launch of Ronin DEX, a decentralized exchange for trading in-game tokens (such as AXS and SLP) on Ronin.
  • Continued work on Project K, our land-based game in Lunacia, to allow you to harvest resources, build structures, and battle for territory.
  • The introduction of AXS staking was a huge success. More than a quarter of the circulating AXS supply is now secured.
  • announcement of Sky Mavis’s 152 million dollar Series B funds

KEEPING UP-TO-DATE 

Streamtech prides itself on being one of the leading internet service provider in the Philippines for gamers. We know that unlimited speed and reliability are essential to the gaming experience, and we’re happy to provide our customers with a high-quality internet connection.

Streamtech started as a small company, but now it’s competing with big names as a clear leader among fiber internet service providers in the Philippines. Despite our rapid growth, we’ve maintained our core values as a small business by providing quality service to all of our customers.

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AXIE INFINITY AND STREAMTECH

Streamtech, like Axie Infinity, is relentless in pushing the boundaries. We are constantly looking for new and innovative ways to provide you with the most enjoyable gaming experience. To keep up with Axie Infinity’s growing popularity and progress, Streamtech is constantly upgrading its network. We want you to enjoy your favorite game while connected to the fastest fiber internet. This way, you can easily buy and sell Axies and compete with your friends without experiencing a delay.

Furthermore, Streamtech offers a variety of affordable fiber internet for your home or small enterprises. Our fiber-optic network uses cutting-edge technology to deliver blazing-fast broadband speeds that are reliable and secure for residential and business use. 

Why should you struggle when you can upgrade at an affordable cost? Remember, there’s always a better option. Streamtech’s unlimited internet is an excellent ally for any online activity, including gaming, home viewing, business, learning, and virtual work.  

Learn more about our products and services by visiting our official Facebook page. You can also check our local Facebook pages in your area. SAM – Support and Assistance Mate – is also available to assist and answer your questions through our various customer service channels. You may search Viber for “SAM by Streamtech Internet.”