Written by: Maine Dela Cruz
The color of the year is a symbolic hue that captures the spirit and aspirations of the year. It serves as an invitation for self-reflection and exploration. It provides us with a mirror to look into ourselves in order to better understand who we are at this moment in time.
The color experts at Pantone have announced it already. Very Peri will be their pick for the color of the New Year 2022. If you’ve been using an amazing fiber internet service, you’re surely aware that Pantone 17-3938 Very Peri is a “dynamic periwinkle blue hue with a vivifying violet-red undertone,” according to Pantone. But what is the meaning of Very Peri as the Color of the Year 2022?
The answer lies in understanding why certain colors are associated with specific feelings. And this year’s color is no exception. So if you’re wondering what Very Peri means for you, read on.
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How the color of the year is selected?
The selection of the Pantone Colour of the Year involves careful deliberation and trend analysis. Pantone’s color experts at the Pantone Color Institute scour the globe, as always. They search for fresh color inspirations to arrive at the selection each year. The entertainment sector and upcoming films, touring art collections and new artists, fashion, all aspects of design, popular travel locations, as well as new lifestyles, playstyles, and socio-economic situations are examples of these.
New technologies, materials, textures, and effects that affect color, as well as relevant social media platforms and even future athletic events that attract international attention, may all have an influence. Pantone’s Color of the Year has affected product development and buying decisions in a variety of industries for 23 years, including fashion, home furnishings, industrial design, product packaging, and graphic design.
Why Very Peri?
According to Leatrice Eiseman, Executive Director at the Pantone Color Institute, “Very Peri” is a captivating. It is poetic, and thoughtful shade of blue. It speaks to the desire for respite and reflection. Similarly, it carries with it a joyous attitude and a sense of hope and promise. It is literally the happiest and the warmest of all the blue hues. Likewise, it evokes carefree confidence and a daring curiosity that animates our creative spirit.
Meanwhile, Laurie Pressman, Vice President of the Pantone Color Institute said that as society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lay before us.
Very Peri is sophisticated and universally appealing, and it offers us a more nuanced approach to color as it applies to our evolving world. It is an elegant and refreshing color that offers us space for self-reflection and contemplation. It’s no wonder Pantone has chosen it as their pick for 2022.
What does Very Peri mean?
For one thing, choosing colors such as these can ultimately affect our moods. Since positive colors induce positive emotions, they open us up to new ideas, possibilities, and experiences – all factors that lead to greater productivity, improved work ethic, and a more positive outlook on life.
At a time when our digital world can be overwhelming for some people, it’s important not to forget the importance of stepping away from technology and taking a moment for yourself. Very Peri is just one example of how colors have the power to bring us back into balance – so choose your colors wisely.
How to use 2022’s color of the year?
1. In your home
If you’re wondering how to incorporate such color into your home décor, the secret lies in using it as an accent shade. You can for instance paint one wall or some furniture pieces with this elegant hue and offset it with more neutral elements both on the inside and outside of your home.
Choosing a distinctive feature wall is one way to bring this vibrant color into your living room. This beautiful shade will also work well in bedrooms, especially if you have muted tones throughout your bedroom sets.
If you want to try something different, why not paint the back of your bookcases blue? It may sound unconventional but thanks to its deep tone, Very Peri works just as well behind shelves as it does against them. This unique combination can be especially fun in children’s bedrooms.
2. In fashion and clothing
Another way to bring color into your life is through clothing and accessories. For maximum impact, why not go all out and wear the entire ensemble in Very Peri? This fresh hue can be paired with just about anything – from prints, solids, jeans, shirts, coats, leathers, among others.
It also looks great when combined with black or white. The Pantone Color of the Year has such a universal appeal that you can easily pair it with other colors as well. Some fun combinations include metallic shades such as gold and silver, pastels like mint and lavender pops of red (for a more vintage look), jewel tones like dark green and plum purple, etc. Whether you’re dressing for work or play, there are endless possibilities for this timeless color.
3. In your workspace
Now that we’re in the midst of a shifting age, it’s no wonder this color has been chosen by the Pantone Color Institute to reflect our changing times. In line with this, incorporating Very Peri into your workspace can be a great way to add a bit of excitement and modernity to your office. This vibrant hue will liven up even the dullest of surroundings and help you feel refreshed throughout the day.
If you manage your own business or are part of a creative team in which each member is responsible for his or her own project, it can be fun to give everyone their own personal touch. Encourage them to rely on this color when they have something important coming up such as an event or presentation.
4. In social media
One of the most effective ways to communicate a specific message is through color. In fact, most consumers say that color increases brand recognition and it makes them trust a product more. So why not use this information to help you convey your own messages?
Very Peri can be used on all different types of platforms. However, its vibrancy may work best when incorporated into social media images. This way, your followers will see it at a glance without having to stop and read an entire post. For maximum impact, try incorporating some Very Peri elements into photos with black backgrounds, as well as video thumbnails.
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If you are looking for ways to bring more energy into your life, you’re in the right track. Look no further than Very Peri as the Color of the Year 2022. You can use this bright, lively tone on your website or social media profiles. Through this, everyone will know you are ready for whatever comes next.
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