Written by: Maine Dela Cruz
While both digital marketing and social media management occur in the virtual realm, they are entirely different terms. Whether it’s powered by fiber internet or mobile data, these practices have been made more accessible to the public.
When we think about digital marketing vs social media management, What makes digital marketing and social media management different, and in what ways do they employ similar techniques?
Let’s first explore each term separately.
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What is Digital Marketing?
Digital marketing is an umbrella phrase that refers to any marketing efforts conducted by a brand digitally, in the online and offline world, in order to advertise their services or goods.
Digital marketing’s objective is to leverage a range of digital platforms to increase sales and profitability, build brand awareness and consumer trust, and provide value, among other things. Those responsible for developing a digital marketing strategy are accountable for testing methods, analyzing analytics, and adjusting campaigns to identify which techniques perform best for a brand or organization.
Types of Digital Marketing Strategies
Digital marketing usually denotes the use of several online marketing channels. To establish an online presence, companies employ digital marketing strategies. In a previous article, we discussed digital marketing strategies you may employ for your business. Here are some of them:
1. Social Media Marketing
Social media marketing is only one aspect of digital marketing. It implies the use of social media channels to market your products, services, or brand. These social networking sites include Facebook, Instagram, TikTok, etc.
2. Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital videos, podcasts, and much more.
3. Marketing Analytics
One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. Today, analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more.
4. Search Engine Optimization (SEO)
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content.
5. Search Engine Marketing
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs). The term is also alternately referred to as paid search or pay per click (PPC).
6. Email Marketing Campaigns
Even with the emergence of social media, mobile applications, and other channels, email is still one of the most effective marketing techniques. It can be part of a content marketing strategy, providing value to consumers and overtime converting an audience into customers.
7. Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing also reaches people through text messages, social media, websites, email, and mobile applications.
Digital Marketing Campaign
A digital media marketing campaign does not have to incorporate all accessible digital channels. Rather than that, you develop a personalized marketing plan for your organization that incorporates the most effective digital marketing channels for your industry, target audience, and budget. To implement these digital marketing strategies, you may also use numerous digital marketing tools that will help you to save your time and keep your sanity through information or data or fine-tune your marketing strategy.
What is Social Media Management?
Social media management is focused on building relationships with customers, maintaining brand awareness, creating content, and delivering updates about products. In fact, social media management involves having an account on any social platform/s, creating and distributing content on those platforms, and managing engagement with your audience. It is also a long-term marketing management strategy.
One of the goals of social media management is to strengthen your engagement strategies to boost brand loyalty. It also aims to increase customer satisfaction while simultaneously boosting the brand perception in the eyes of the masses. Alternatively, social media marketing focuses on promoting brand awareness. This is because the objective of social media marketing is to enhance public relations through reputation management. Additionally, it aims to turn your social media followers into more leads and sales.
Digital Marketing vs Social Media Marketing
Social media marketing is just one component of digital marketing and focuses primarily on the use of marketing on social media platforms.
What Is the Difference Between Digital Marketing and Social Media Management?
If you are still thinking about the difference between digital vs. social marketing. The comparison of these terms side by side gives you the following:
Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. while social media marketing may focus on one or more than one social media channel such as Twitter, Facebook, YouTube, etc.
The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience. While for digital marketing, you can only use banner advertisements on different digital platforms like TV, the Internet, or billboards to promote your product, services, or brand. Most businesses and brands experience a quicker response rate from social media marketing campaigns as compared to other forms of digital media marketing.
To harness the optimal benefits and achieve maximum ROI, it is necessary for businesses and brands to include other digital marketing components in their digital marketing campaigns and not only focus on social media marketing. Meanwhile, social media management comes in to establish a long-term relationship with your audience and explore potential customers in the digital marketing funnel.
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