Written by: Maine Dela Cruz
Over 81 percent of buyers now perform pre-purchase research online, making it critical for businesses to have a strong online presence and nurture clients throughout the whole customer journey. Businesses may benefit from the services of a digital marketing agency. In fact, it can be sustained later through continuous digital efforts. Of course, this will only be possible if they are also subscribed to a reliable internet provider in the Philippines.
Indeed, small and medium-sized enterprises (SMEs) are continually striving to keep pace with larger corporations as technology continues to evolve and improve. In order to gain and extend their market share, businesses are wisely making use of the potential of digital marketing. Because of this, digital marketing agencies in the Philippines are a massive hit. And this is especially because they assist enterprises and corporations develop and implementing a successful marketing strategy.
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But what exactly is “digital marketing” and how does it work?
What is Digital Marketing?
There are several aspects to digital marketing that try to approach customers online and create connections in order to encourage them to make a purchase or make further purchases in the future.
Digital marketing companies offer a plethora of digital solutions such as content marketing, video marketing, app marketing, search engine optimization (SEO), online advertising, social media marketing (SMM), email marketing.
Some agencies even go as far as web development, custom software development, and unified communications consulting.
Digital marketing efforts have a huge impact on the bottom line. Compared to companies that don’t publish at all, blogs can generate 67% more leads. Compared to typical outbound tactics, SEO has a conversion rate of 14.6 percent, which is much greater than the 1.7 percent conversion rate.
Indeed, a digital marketing agency can achieve marketing and sales goals by using a wide range of methods, strategies, and online technologies. On the contrary, this might make it difficult to develop and implement an effective digital strategy for most solopreneurs and smaller marketing groups.
What Does a Digital Marketing Company Do?
Because of their competence in internet marketing, companies seek digital marketing services. Digital marketing agencies are well-versed in the most recent trends, best practices, and cutting-edge technologies and techniques.
When dealing with digital marketing companies, you may expect the following things:
1. Grow organic traffic to your website
Indeed, increasing the number of organic visitors to a company website is the ultimate objective of every campaign. In fact, the ins and outs of inbound marketing, customer journeys, and search engine search algorithms are all familiar territory for marketing experts at digital marketing companies. Certainly, having a digital marketing agency on your side will result in an increase in organic traffic (traffic from individuals who reach your website via a search engine search). If you also have a good website, you will get more leads for less money. These leads will also be of a higher quality, which will improve the likelihood that they will purchase your product or service in the future.
2. Generate sales-ready leads
They will know your business and your marketing goals and objectives. Additionally, they will know your sales funnel as well as your ideal target audience when you work with digital marketing organizations. Many inbound marketing methods, such as social media marketing, site design, and search engine optimization (SEO), will also be familiar to them.
Indeed, different inbound marketing methods are more effective at different points in your sales funnel. And these depend on where leads are in the funnel. Each lead in your sales funnel will receive the correct message, at the right time, from a digital marketing firm. They’ll assist you to move leads from the top of your sales funnel down to the bottom.
3. Expand your brand reach
Customers are looking for your products and services on the internet. Everyone in the digital marketing industry is aware of this. As specialists in online brand promotion and client connection building, digital marketing organizations are well-versed in expanding your business’s online presence. From keyword research and customer persona creation done by a digital marketing agency, your website will rise in search engine rankings. A digital marketing firm can help you get more exposure for your company on numerous social media platforms if you hire them to handle your social media marketing.
4. Improve your marketing from top to bottom
Digital marketing agencies should feel like an extension of your own marketing department. They will fill up the gaps in your team’s digital marketing expertise and time.
With their help, your present digital marketing efforts may be improved. If you have a tiny marketing staff, it’s likely that you won’t be able to effectively implement your distinctive digital marketing strategy. Web design, SEO, public relations, email marketing, and social media marketing are just a few examples of what you’ll need. In some of these areas, you may lack the necessary skills.
10 Best Digital Marketing Agencies in the Philippines
Looking for the best digital marketing agencies in the country? Here is a list of Philippine digital marketing agencies that specialize in SEO, pay-per-click, social media marketing (SSM), brand management, email marketing, and app marketing. Find a company that can help you achieve digital goals based on your budget by looking through the list:
1. ESTRAT 360
ESTRAT 360 is a Cebu, Philippines-based digital marketing agency. Their team believes that they can design a comprehensive, practical, and actionable strategy to reach your objectives and KPIs with the correct insights and proactive digital listening from the client’s expert opinions.
They provide their clients 360-degree online marketing support, including digital strategic and tactical guidance and support as well as buyer persona mapping and content marketing as well as email marketing, and pay-per-click marketing.
2. NGP Integrated Marketing Communications
Based in Pasig, Philippines, NGP Integrated Marketing Communications is a public relations and digital marketing company. They believe in the power of collaborative storytelling. By working together with the client, they come up with the ideal strategy and essential messaging for the brand’s future.
Their solutions include media engagement which encompasses media training and media monitoring; direct marketing and traditional marketing; crisis management; blogger relations; internet marketing which includes web analytics, mobile strategy and campaign, lead acquisition, SEO; and SMM.
3. Gohan Concepts
Based in Bonifacio Global City, Metro Manila, Gohan is focused on innovating and staying on top of the current trends, transforming brands from old to new. To solve complex challenges, they bring a wide range of ideas and approaches from a wide range of backgrounds.
A wide range of services is available to help you with everything from strategy and branding to marketing and development. Among them are user-profiles and journeys, brand attributes, competitive analysis, brand guidelines, art and illustration, and more.
4. Spiralytics, Inc.
A data-driven digital marketing tool focusing on SEO, pay-per-click, Social Media, and Content Marketing. Their analytics measurement and optimization platform are key. They optimize AdWords, Facebook, Remarketing, LinkedIn, social media advertising, and other internet advertising platforms.
Their SEO staff is powerful, and their online PR team does outreach to gain links from high authority sites. Solid Content marketing earns links to their SEO. They create material that sells. With Content Marketing, you can automatically bring targeted prospects into your CRM before they ever evaluate your products and services.
They also use social media to promote blog posts and manage native content engagement.
5. Wazile Inc.
Wazile helps its clients target their consumers one at a time online with well-thought-out strategies and concepts. Even if the customer is more accustomed to the old-fashioned method, they help guide them through the online transition.
Because they recognize there is no one right solution, they concentrate on brainstorming, implementing, assessing, and making course corrections as part of their approach. Since its inception in 2005, they have shifted their focus from computer hardware and software to web development and graphics.
Services include SEO, SMM, Facebook Ads, Facebook Marketing, SEM, PPC campaigns, content marketing, Instagram Ads, and Instagram Marketing, to name just a few of the many options available to clients today.
6. ExaWeb Corporation
ExaWeb is a full-service SEO digital agency. They assist businesses in enhancing their bottom lines by increasing their website’s visibility online.
Small and medium-sized businesses (SMEs) and major corporations alike benefit from the expertise of their staff when it comes to digital marketing techniques. They have a proven track record of enhancing search engine results for both small and large companies.
A wide range of companies, from global giants to local startups, have turned to them for help with search engine optimization tactics.
7. M2 Social
Unlike other digital marketing agencies, M2 Social focuses on social media management.
M2 Social recognizes the value of data that may help you connect with your target audience. Their goal is to enhance both messaging and the overall presentation of what is being delivered through social media.
A wide range of industries have benefitted from M2 Social’s services, including Food and Consumer Products; Lifestyle and Retail; Real Estate; Financial Services; Government and Non-Profit; and more. In fact, they are proud of the team they have developed into and the teams they work closely with, and they strive to transform the online world one community at a time by bringing people together in new ways.
Influencer Marketing, Web Content Marketing, Community Marketing, Content Creation, and Video Marketing are just a few of the services they provide.
8. Pronto Marketing
Pronto, which has an office in Pasig City, helps you stand out from the competition and succeed online. They develop, manage, and market your website using ready-to-use SEO and internet advertising strategies. They make the whole process of building, maintaining, advertising, and upgrading a professional-looking WordPress website a breeze for busy professionals.
The reason for this is that they handle all aspects of their services in-house—from design/development/maintenance/support to SEO/Google ads—which means that their services are not only efficient but affordable.
9. Digital Marketing Philippines
When Digital Marketing Philippines was founded in 2013, its clients were given the best Omni-channel marketing tactics. This digital marketing company is located in Imus, Cavite.
For both local and international clients, the DMP team provides digital marketing services. This includes clients from Europe, the Middle East, North America, and more.
Additionally, they offer SEO, pay-per-click, SMM (Search Engine Marketing), and more.
10. S & Y Marketing
S & Y Digital Marketing works with local and international businesses to assist them to rise to the top of the digital world.
They work together with clients to provide a customized solution that maximizes their budget’s ROI. In fact, S & Y Digital Marketing provides a wide range of services, including website design, implementation, and maintenance; social media marketing; search engine optimization; pay-per-click; email marketing; and more.
Should You Get A Digital Marketing Agency for Your Business?
It’s critical to evaluate your company’s requirements before bringing on a digital marketing firm. Let them know if they can assist you with improving your website’s content, optimizing its SEO, or rethinking its user experience. Also, it is next important to assess your own company’s marketing talents and qualities to see if an agency is a good fit for you. Do you currently have a marketing staff in-house that may use some assistance, or do you outsource all of your marketing?
Certainly, these questions will help you choose whether or not an agency is the best option for you. As a result, you’ll know exactly what type of digital marketing services your company requires.
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