Photo by Myriam Jessier on Unsplash
Written by: Maine Dela Cruz
In this day and age, online businesses without active online marketing strategies are setting themselves up for failure.
Now for the tricky part: online marketing may be intimidating and confusing. Even the most determined entrepreneurs may be discouraged from ever executing an online marketing strategy for their business.
The truth is it’s not difficult to come up with a list of online marketing strategies. You may be familiar with the fundamentals, such as websites, social media, SEO, and email marketing. But executing them is another thing. What are the most effective marketing strategies apart from the basics of having fast internet?
Before we explore the types of marketing strategies, let us explore the advantages of online marketing.
Benefits of Online Marketing
If you want to connect with your audience, there’s no better place to do it than on the internet, no matter what form of digital marketing you use.
With that, let us explore the benefits of online marketing to your business:
Low cost
Among the most significant financial investments that organizations must be willing to make are marketing and advertising costs. It may be easy for large companies to spend millions on marketing and advertising, but for smaller firms, it may be a nightmare. Digital marketing is a more cost-effective alternative to traditional marketing. They have the same impact but at a fraction of the expense.
Send transactional or direct emails to thousands of consumers on your list for a low cost by signing up with an email marketing service.
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Ease of gauging results
Compared to traditional marketing, a digital campaign’s success or failure may be simply determined. When you run a digital campaign, you can see the results practically instantly.
With email marketing software, you are able to track the performance of your emails. Google Analytics is a powerful tool for assessing the success of a website or blog’s specific aims. This tool allows users to track the effectiveness of their Google AdWords campaigns, including how many people have seen their advertisements and their conversion rates.
Flexibility
Understanding the effectiveness of advertising allows you to make better business decisions. A well-performing ad campaign may easily be reinvested with a single click. Ads that aren’t performing as intended, though, can be modified or even halted.
In conventional marketing, there is a lot of paperwork to sign, and the agreements are usually long-term or medium-term in nature. Because of this, subscribers will have to wait until the agreed-upon time period expires, even if a campaign is not doing as well as planned for.
Brand development
Organizations may utilize their digital channels for brand awareness. One way a firm may create its brand is by having a well-designed website, a blog with quality and informative posts, and an engaging social media channel.
Global reach
It’s been said that the world is now a global village. Digitization has made this feasible. As a result of digital marketing, ad campaigns may be seen from anywhere in the globe. Starting up is a unique chance to reach a worldwide audience, because of the massive exposure offered. Many start-ups have been extremely successful in a short period of time because of the potential offered by the global nature of digital marketing.
Huge return
Nothing is more important to a company than the return on its investment. Digital marketing delivers a high return on investment for modest sums of money invested. When compared to traditional marketing approaches, email marketing or conducting advertising campaigns on social media sites are very inexpensive.
Now that you know about the advantages of online marketing, it’s time to know which online marketing strategies work best for your business.
Best Online Marketing Strategies for Your Business
Did you know that there were 86,726 business names registered for online businesses between April and December last year? And the list goes on and on. With the surge of businesses online and the number of internet users, you need marketing strategies to stand out. But don’t worry, we got your back!
Here are the best marketing strategies for your online business:
Social media marketing
Making your company’s existence known on social media platforms is one of the must-haves online marketing strategies, especially here in the Philippines. As of January 2021, the country ranked first in the world for the number of hours spent on social media, marking the 6th consecutive year that the country has topped the charts.
Indeed, there are a number of great social media sites that you can use to advertise your business. Here in the Philippines, Facebook remains to be the top social media platform used. Other sites include Instagram, Twitter, YouTube, and Tiktok.
The first step in establishing your social media presence is creating a business or a company page. From here, you can leverage your page by engaging with your customers through your social media posts, offering them useful information about your brand, and creating connections that drive them to purchase. On social media, you may share user-generated content, take a look at your audience demographics, review your page performance and continuously improve your content according to your user analytics.
Content marketing
Almost everything you see online is content – videos or press releases or blog posts or infographics.
Content marketing is currently one of the most popular marketing techniques. Through content marketing, you can educate your customers about your product or service. Why would someone pay you for anything if they have no idea what they are getting? This is the void that the content fills.
Content marketing also allows you or your company to become a thought leader in your field. Being a thought leader increases brand visibility and may open numerous doors in your industry.
One type of content marketing is guest posting. As a content marketing strategy, guest posting entails writing for another person’s website, blog, or publication instead of your own. The guest post normally includes a link to your own website somewhere in the content, as well as a small recognition at the end of the article to show your appreciation.
Content is a fantastic way to “warm-up” leads, however. When someone visits your website for the first time, they may not be ready to buy. However, your blog posts may be used to develop relationships with your audience. A potential consumer will get more familiar with your brand the more information they see. In the end, that familiarity may payout in the form of profit.
Website design
Your website design is an important element for brand awareness. Did you know that it has an impact on the amount of time and attention your audience spends on your site? It doesn’t matter how much time you spend on a digital marketing plan if your website isn’t attractive and easy to use. To develop a website that is current, attention-grabbing, and mobile-friendly, you need to hire a designer.
Take some time to evaluate your website before launching any advertising and make sure that the structure of the site is arranged in a hierarchical manner. For both visitors and search engines, easy navigation of a website helps them discover the content they are seeking. Generally speaking, any page on your site should be reachable from the homepage in three clicks or fewer.
Search engine optimization (SEO)
Search engine optimization (SEO) refers to enhancing a website’s content and HTML components to drive website traffic. When you create content for your website, you want it to have the highest chance of ranking in search engines.
Keyword research is an essential component of every SEO effort. Before you begin optimizing your site, you must first identify the keywords that your target audience is most interested in.
Add SEO tools like Plug In SEO or SEO Manager so you can frequently evaluate the quality of your online store’s search engine optimization. These tools won’t tell you how well your work is performing, but they will let you know if you’ve made any mistakes in your search engine optimization strategies. As an example, many drop shippers make the SEO error of adding product text from manufacturers to their website. Duplicate material might lead to a Google penalty. It is possible that you may be penalized by search engines, which will reduce your website’s traffic. To guarantee that your website is constantly optimized appropriately, you may use these tools to perform quick check-ups.
Email marketing
When communicating with existing and future clients, email marketing is one of the most effective online marketing strategies.
However, just sending out emails isn’t good enough. If you want to customize your efforts, you’ll want to create an email list that responds to the individual’s demands. Take a careful look at your consumers’ purchase behaviors and utilize that knowledge to create your plan. In addition, you may segment your email lists and customize emails based on a user’s behavior on your site.
For instance, you can follow up your email list that has downloaded a guide on SEO by providing them with extra resources and helpful information.
Giveaways
Contests and giveaways are extremely popular with the public. It provides them an opportunity to win or avail of free products or services. When you hold online contests, you’ll notice a spike in sales and following.
Giveaways and contests may not be part of your marketing plan on a daily basis, but they should be included. Your brand might benefit from hosting giveaways or competitions every year, even if they are small. You can use platforms like Rafflecopter and Gleam, which allow people to sign up for your contest by sharing it on social media and following you.
Take note, however, that it’s not enough to host a giveaway to have a big impact. No followers yet? How will you persuade people to enter your giveaway?
Moreover, offering a runner-up reward is a great little technique that works extremely nicely. We are all aware that the award winner receives all of the attention. This can make the so-called losers feel bad. You may also use evaluation to discover whether or not your offer brings in qualified traffic that converts, or whether it brings in cheap visitors that want freebies.
Paid advertising
In marketing, you sometimes have to shell out to get leads.
Paid advertising is when you pay a third party to promote on their ad space. Some of the most well-known include Google Adwords and Facebook’s advertising platform, but there are many others to try.
Most marketing methods require time before they begin to generate a profit, but the beauty of paid advertising is that it may give an immediate return.
One of the most common forms of advertising is pay-per-click (PPC). Marketers use PPC to compete for placement in a search engine’s sponsored links for certain keywords and phrases. When visitors input a term into the search field, your ad will display above organic search results if your bid is among the highest for that phrase.
One of the advantages of using PPC as an Internet marketing approach is that your advertisements may start bringing relevant, qualified traffic to your site as soon as they are clicked to go live.
Influencer marketing
You buy items suggested by friends because your friends have established a degree of trust with you. You have faith in them because they are your pals. Influencer marketing is the same thing.
You may use influencer marketing to engage with high-profile people online and ask them to share information about your items with their following. In other words, influencer marketing helps you to cultivate relationships that might lead to the acquisition of loyal consumers.
This technique is especially effective if you have a limited audience and want to make a huge impression. When selecting an influencer, keep in mind that they must have a proven audience, exhibit your items properly, and positively represent your company. It’s not as simple as picking a random attractive individual with a large number of followers. Investigate the data further.
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